You hear about email marketing all the time – during marketing meetings, conferences, on the internet. Email marketing is supposed to help your business target specific markets and enhance your business communication. It is also cost effective, as well as environmentally friendly. That is what "they" say. What exactly is email marketing, though? Is it more effective than radio or television advertisements? Should your business conduct email marketing campaigns? We will answer these questions in today's inventUS Internet Marketing blog.
What is Email Marketing?
Email marketing is any email communication from a business to a group of people for the purposes of building customer loyalty or brand recognition and send potential clients or customers to your website. Email marketing occurs, obviously, when a company sends advertisements or promotions. It also occurs when a company sends a welcome email thanking the customer for signing up for the company newsletter, or any time the company sends information about itself, its products, or its services.
Is Email Marketing More Effective than Radio or Television Advertisements?
The answer to this question is, "It depends". Whether or not your email marketing campaign is more effective than radio or television advertisements depends on the quality of your email list. You see, many companies purchase lists of people they think might be interested in their product. This can be extremely expensive, and there is no guarantee you will actually hit your target audience or receive a return on your investment. The same can be said for both radio and television advertisements. At inventUS Internet Marketing, however, we will help you capture the emails of people who are genuinely interested in your products or services. Our email marketing service will greatly increase your conversion rate as well as your ROI.
The answer also depends on the quality of your email campaign. At inventUS Internet Marketing, we create email campaigns that contain the highest quality graphics and content that are consistent with your brand. This will ensure that the attention of your target audience is captured and held while we gently persuade them to act.
Should Your Business Conduct Email Marketing Campaigns?
Your business should absolutely conduct email marketing campaigns; however, you should not go at it alone. Let the professional team of experts at InventUS Internet Marketing's Philadelphia office help you. Our graphic design and marketing specialists will work in concert to help you capture the email addresses of prospects that will convert and create high quality campaigns for you. Additionally, we can automate many of the emails you routinely send to prospects, existing customers, and vendors. This will not only save you time and money, but it will also ensure consistency with your brand messaging.
inventUS Internet Marketing, located in Philadelphia, is your one-stop solution for all of your online marketing needs, from web design, development and website management to social media marketing and eCommerce Solutions. Contact us today at https://www.inventusnetmarketing.com or (484) 754-6511 for a free consultation, as well as examples of our work. We cannot wait to meet with you to show you how we can help grow your business online.