Philadelphia Website Design Blog

Professional Website Management: Beyond a Benefit

Nowadays, your business’s website is more than just another doorway that people enter to learn about your products and services; IT IS THE DOORWAY that people enter. As we have recently entered 2017, the digital age is showing no sign of slowing, and with this technological renaissance, the idea of store fronts is becoming obsolete. With eCommerce, your business can thrive from a dilapidated 6x6 shack, and for traditional stores, an online presence will vastly broaden the horizon of their clientele. Therefore, with these solid realities, professional Philadelphia website management is dire to maintaining a lucrative business.

A large gathering of business benefits correlates to professional website management. From increasing your clientele with social media content, to expanding organic traffic with SEO, expert website management will give stale businesses a kick start into the online business world, which today, is the business world.

Get 2017 Started Off Right with On-Page SEO

SEO! The most important aspect of your website.

Many of us have heard the misleading fantasy that Search Word Optimization (SEO) is nearly archaic, and irrelevant to a website’s traffic. This allegation could not be further from the truth.

A search engine, such as Google, is like a never-ending hallway, with doors and doors that spiral into infinity. When you search for something, the hallway shrinks, and you find that the doors meet their limit. Each door enters a different room, and each room carries your interest within its walls. However, all the doors look the same. Which one would you walk into first for further exploration? If you know that all the doors will lead you to a room that holds what you seek, then it is safe to assume that you will proceed in the most convenient manner; entering the door closest to you.

Joomla Trends Essential for Establishment

Know about the brand new 2017 Joomla trends.

Imagine walking into a retail store with hopes of finding some menswear for the holidays. The walls are covered in filth, there are no employees in sight, and navigation proves to be near impossible. When you try to find the men’s department, you must tirelessly trek through a relentless labyrinth of rooms and elevators. Finally, you find the men’s department, but there are no prices on the clothes. You look for an employee to help you, but there are none in sight’s view. Finally, your eyes find a door on the wall that says, “Open for Assistance.” The handle is covered in grime, but you really need those clothes, so, with a grimace, you tuck away your self-respect, open the filthy door, and walk through. Immediately, you are sucked into some sort of vortex, and, with horror, you find yourself being hurled through a strange passage way. When you emerge, thankful to be alive, you find that you are standing in front of the store; back where you began. What a nightmare!

Your Business Needs a Professionally Designed Website

How Can Our Philly Web Design Team Help Your Business?

Having an awesome website is more important for your business than you might realize. A great online presence will lend credibility to your business, not to mention be one of your best sales and marketing tools.

Often times, a potential customer will visit your website and make a buying decision before you even know they exist. However, did you know that 55 percent of visitors to the average website will spend less than 15 seconds there? How can you possibly convert these visitors into customers? The answer is actually quite simple. You must captivate their attention quickly and hold it. Perhaps you are not a marketing guru, but that is where InventUS Internet Marketing can help! Our Philadelphia website design team will create the perfect website for your target audience.

Facebook: A Must Have for All Businessses

Facebook can help your business grow!

Facebook, with more than one billion regularly active users, is the most popular social networking service ever. These users range from pre-teens to senior citizens. Everyone, it seems, is on Facebook. However, Facebook is not just for individuals.

Companies all over the world utilize Facebook every day. Why? There are two main reasons. Having a Facebook page gives a company another form of credibility. Often, potential consumers will look to see if a company has a social media presence before deciding to purchase. Facebook also provides companies with an outstanding media for marketing. 

The Benefits of Social Media Marketing

How Does Social Media Marketing Help a Business?

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past.

There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bullseye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless

Professional Email Marketing Campaigns

What is Email Marketing?

Email marketing is any email communication from a business to a group of people for the purposes of building customer loyalty or brand recognition. Email marketing occurs, obviously, when a company sends advertisements or promotions.

Is Email Marketing More Effective than Radio or Television Advertisements?

The answer to this question is, “It depends”. Whether or not your email marketing campaign is more effective than radio or television advertisements depends on the quality of your email list. You see, many companies purchase lists of people they think might be interested in their product. This can be extremely expensive, and there is no guarantee you will actually hit your target audience or receive a return on your investment. The same can be said for both radio and television advertisements. At inventUS Internet Marketing, however, we will help you capture the emails of people who are genuinely interested in your products or services. Our email marketing service will greatly increase your conversion rate as well as your ROI.

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