Articles in Category: Marketing

Get 2017 Started Off Right with On-Page SEO

SEO! The most important aspect of your website.

Many of us have heard the misleading fantasy that Search Word Optimization (SEO) is nearly archaic, and irrelevant to a website’s traffic. This allegation could not be further from the truth.

A search engine, such as Google, is like a never-ending hallway, with doors and doors that spiral into infinity. When you search for something, the hallway shrinks, and you find that the doors meet their limit. Each door enters a different room, and each room carries your interest within its walls. However, all the doors look the same. Which one would you walk into first for further exploration? If you know that all the doors will lead you to a room that holds what you seek, then it is safe to assume that you will proceed in the most convenient manner; entering the door closest to you.

Facebook: A Must Have for All Businessses

Facebook can help your business grow!

Facebook, with more than one billion regularly active users, is the most popular social networking service ever. These users range from pre-teens to senior citizens. Everyone, it seems, is on Facebook. However, Facebook is not just for individuals.

Companies all over the world utilize Facebook every day. Why? There are two main reasons. Having a Facebook page gives a company another form of credibility. Often, potential consumers will look to see if a company has a social media presence before deciding to purchase. Facebook also provides companies with an outstanding media for marketing. 

The Benefits of Social Media Marketing

How Does Social Media Marketing Help a Business?

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past.

There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bullseye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless

Professional Email Marketing Campaigns

What is Email Marketing?

Email marketing is any email communication from a business to a group of people for the purposes of building customer loyalty or brand recognition. Email marketing occurs, obviously, when a company sends advertisements or promotions.

Is Email Marketing More Effective than Radio or Television Advertisements?

The answer to this question is, “It depends”. Whether or not your email marketing campaign is more effective than radio or television advertisements depends on the quality of your email list. You see, many companies purchase lists of people they think might be interested in their product. This can be extremely expensive, and there is no guarantee you will actually hit your target audience or receive a return on your investment. The same can be said for both radio and television advertisements. At inventUS Internet Marketing, however, we will help you capture the emails of people who are genuinely interested in your products or services. Our email marketing service will greatly increase your conversion rate as well as your ROI.

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