Professional Email Marketing Campaigns
What is Email Marketing?
Email marketing is any email communication from a business to a group of people for the purposes of building customer loyalty or brand recognition. Email marketing occurs, obviously, when a company sends advertisements or promotions.
Is Email Marketing More Effective than Radio or Television Advertisements?
The answer to this question is, “It depends”. Whether or not your email marketing campaign is more effective than radio or television advertisements depends on the quality of your email list. You see, many companies purchase lists of people they think might be interested in their product. This can be extremely expensive, and there is no guarantee you will actually hit your target audience or receive a return on your investment. The same can be said for both radio and television advertisements. At inventUS Internet Marketing, however, we will help you capture the emails of people who are genuinely interested in your products or services. Our email marketing service will greatly increase your conversion rate as well as your ROI.
The answer also depends on the quality of your email campaign. At inventUS Internet Marketing, we create email campaigns that contain the highest quality graphics and content that are consistent with your brand. This will ensure that the attention of your target audience is captured and held while we gently persuade them to act.
Should Your Business Conduct Email Marketing Campaigns?
Your business should absolutely conduct email marketing campaigns; however, you should not go at it alone. Let the professional team of experts at inventUS Internet Marketing’s Philadelphia office help you. Our graphic design and marketing specialists will work in concert to help you capture the email addresses of prospects that will convert and create high quality campaigns for you. Additionally, we can automate many of the emails you routinely send to prospects, existing customers, and vendors. This will not only save you time and money, but it will also ensure consistency with your brand messaging.
inventUS Internet Marketing, located in Philadelphia, is your one-stop solution for all of your online marketing needs, from web design, development and management to social media marketing and email marketing. Contact us today at www.inventusnetmarketing.com or 610-679-9197 for a free consultation, as well as examples of our work. We cannot wait to meet with you to show you how we can help grow your business online.
About the Author
An entrepreneur who has been hand coding websites since high school, Ed started his first design company, Venom Online at the age of 16, building a website for his local high school baseball team before he went on to receive a degree in computer science from West Chester University.