The Benefits of Social Media Marketing

How Does Social Media Marketing Help a Business?

For hundreds of years now, consumers have been bombarded with marketing messages and sales pitches – whether they wanted to hear them or not. This type of advertising, known as “outbound marketing” or “interruptive marketing”, is quickly becoming a thing of the past.

There are two main reasons for this. First, consumers are increasing becoming skeptical of anything that remotely resembles a sales pitch. Second, it is simply not the most effective way to reach your target audience. Outbound marketing campaigns are a lot like trying to throw darts while blindfolded. You might hit the bullseye, but you might also miss the dartboard altogether. Consider for a moment how many television commercials you have seen in your lifetime for products for which you had zero interest. You did not ask for, want or need the information, but you received it regardless

Social media marketing, which, along with other forms of online marketing, is referred to as "inbound marketing", is different. It is more like an expert marksman throwing darts and hitting the bullseye every single time. Why? Because the consumer comes to the business. The consumer seeks out the information that he or she wants or needs. Of course, it is not quite this simple. A business cannot merely set up a Facebook page and wait for the consumers to show up. This is why Philadelphia and Delaware County businesses in need of social media marketing assistance need to contact inventUS Internet Marketing.

How Does inventUS Internet Marketing Help With Social Media Marketing?

inventUS Internet Marketing helps Philadelphia and Delaware County businesses with social media marketing every single day. We will not only help you set up an online presence consistent with your brand, but we will help in several other ways, as well. We will help you get new followers, who are genuinely interested in your product or service - we never "purchase" followers! We will provide high-quality content to keep them coming back to your sites again and again. And, we will engage and interact with your followers to convert them into loyal consumers. We can also assist you with advertising on social media sites to boost your profile.

If your business is not utilizing social media, you are missing out. Contact us to get started today!

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About the Author

Edward L. Kelly Jr

An entrepreneur who has been hand coding websites since high school, Ed started his first design company, Venom Online at the age of 16, building a website for his local high school baseball team before he went on to receive a degree in computer science from West Chester University.

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